Advertisements will now be visible even on paused videos on YouTube

 The company says 'pause ads' will be displayed when viewers pause a video.

YouTube is soon starting to show ads to users even when they aren't watching videos.

The company says 'pause ads' will be displayed when viewers pause a video.

Such ads are non-animated images, which appear alongside video. Some ads specifically indicate that they are being shown with paused video, such as a Dunkin' Donuts ad that says: 'The show may be paused, but your hunger isn't.'

YouTube has long warned that it is considering showing ads when videos are paused.

Last year it selected seven of the advertisers.